Social media has transformed the modelling industry, allowing models to build their brand, connect with followers, and even land jobs directly through platforms like Instagram and TikTok. But to make the most of social media, you need more than great photos—you need a strategy. Here’s how to maximise your social media presence and use it to advance your modelling career.
Choose the Right Platforms for Your Goals
Not every platform is right for every model. Instagram is a top choice because of its focus on visual content, while TikTok allows you to show your personality and creativity through video. Think about where your audience spends the most time and focus your energy there. For some models, a more professional network like LinkedIn may even help build industry connections.
Curate Your Content Carefully
Social media is your public portfolio, so curate it carefully. Strive for a balance between professional and personal content. High-quality modelling shots should be front and centre, but don’t be afraid to share behind-the-scenes looks or personal moments that make you relatable. This mix of content builds a deeper connection with your audience and shows your authentic self.
Engage with Followers and Industry Contacts
Engagement goes beyond likes and comments; it’s about connecting. Respond to comments, interact with your followers, and reach out to photographers, brands, and other creatives in the industry. These connections can open doors to collaborations, brand partnerships, and job opportunities. The more active and engaged you are, the more likely you are to stand out to those who matter.
Collaborate with Brands and Other Creatives
Collaborations are an excellent way to expand your reach. Brands, photographers, and other models can help introduce you to new audiences, and these partnerships often lead to new followers and potential jobs. When possible, tag the professionals and brands you work with—they may return the favour, amplifying your visibility.
Link to Your Website for a Complete Portfolio
While social media is great for sharing day-to-day updates, your website is where your full portfolio lives. Make sure to include a link to your website in your bio, giving casting agents and other professionals easy access to your most polished work. Your website complements your social media by providing a comprehensive, distraction-free view of your portfolio.
Social media is an invaluable tool for models, but it’s even more effective when paired with a professional website. If you’re ready to create a complete digital presence that showcases your talent and attracts opportunities, Universal Models can help you design a custom website that works seamlessly with your social platforms.